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False information

False information is an umbrella term encompassing information that is factually untrue, misleading, or deliberately manipulative regardless of the creator's intent or the content's impact. Scholars distinguish between misinformation (false but not deliberately spread to deceive), disinformation (deliberately false to deceive), and mal-information (true or partly true information weaponized to cause harm).

Typology of false information

Research identifies eight main types of false information on the Web:

  • Fabricated stories: Completely fictional content disconnected from reality (e.g., alien conspiracies)
  • Propaganda: False or misleading stories targeting specific parties with political intent to cause harm
  • Conspiracy theories: Explanations invoking unproven conspiracies typically with unsourced information presented as fact
  • Hoaxes: News with false or inaccurate facts presented as legitimate (often overlaps with myths and rumors)
  • Biased or one-sided content: Extremely one-sided or biased information lacking nuance
  • Rumors: Stories whose truthfulness is ambiguous or unconfirmed; widely propagated on social media
  • Clickbait: Misleading headlines and thumbnails designed to maximize engagement over accuracy
  • Satire: Intentionally ironic or humorous content (often not recognized as such by readers)

Actors and motives

False information dissemination involves diverse actors including automated systems (bots, botnets), criminal and terrorist organizations, political activists and parties, governments, paid propagandists, journalists, "true believers" in false narratives, individuals profiting from false information, and trolls motivated by disruption or entertainment.

Motives include malicious intent, influence over public opinion, creating discord and polarization, profit/monetization, passion for specific ideologies, and fun/entertainment.

Key papers