Continued influence effect

The robust psychological phenomenon wherein false information continues to influence people's reasoning, memory, and decisions even after they have encountered an explicit correction. Understanding why corrections often fail to eliminate misinformation's influence on cognition.

Key papers

• Ecker et al. (2022) — The psychological drivers of misinformation belief and its resistance to correction — detailed analysis of the continued influence effect, two competing accounts (integration failure vs. selective retrieval), and evidence that both mechanisms operate in different contexts