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Political communication

Political communication encompasses all forms of communication in political contexts: campaigns and elections, media coverage of politics, political advertising, debate, polarization in political discourse, public opinion formation, and how citizens engage with political information.

Central to understanding misinformation and fact-checking is the role of political polarization, partisan identity, and ideology in shaping how audiences process and resist corrections to false political claims.

Key research areas

  • Polarization and partisanship: political identity and ideological alignment predict receptiveness to fact-checking and corrections.
  • Campaign messaging: political campaigns employ strategic communication to shape beliefs and behavior; fact-checking of campaign claims faces special challenges (lower effectiveness during elections).
  • Misinformation in elections: false and misleading claims about candidates, voting procedures, and election integrity are prevalent during election seasons and significantly influence voter behavior and beliefs.
  • Media effects in politics: how media coverage, political advertising, and social media communication shape political attitudes and behavior.

Key papers

Connections