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Sam Gregory

WITNESS
1 work in GUIDE Homepage

In GUIDE

Director of WITNESS, a human-rights organization focused on helping people use video and technology to document, verify, and defend human rights. A leading expert on deepfakes, synthetic media, and how to fortify the credibility of frontline journalists and human-rights defenders in the face of AI-driven manipulation and disinformation.

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Gregory leads WITNESS's "Prepare, Don't Panic" initiative, a five-year effort coordinating global expertise in media forensics, synthetic media detection, and policy solutions. His work emphasizes that detection tools alone are insufficient without broader governance, accountability, and transparent content provenance standards.