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Fake accounts

Fake accounts (also called fake profiles, inauthentic accounts, or fraudulent accounts) are user profiles on social media platforms that misrepresent their identity or purpose. Common motivations include gaining influence, phishing, scamming, spreading misinformation, manipulating public opinion, and evading content moderation. The prevalence of fake accounts undermines platform integrity, harms legitimate users, and enables at-scale deception.

LinkedIn, Facebook, Twitter, and Instagram all struggle with fake account proliferation. LinkedIn's professional focus makes fake accounts particularly damaging: they enable credential fraud, recruitment scams, and access to sensitive professional networks. Detection is challenging because platforms cannot access ground truth and must infer authenticity from textual profiles, behavioral patterns, and network topology.

Key papers