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Spread & networksPlatforms, policy & society
Fear Doesn't Go Viral, It Lingers: Spread, Affect, and Discourse of Food-Fear Content on TikTokFear-based content about food on TikTok reaches fewer people than non-fear nutrition videos but sustains engagement and discussion far longer. Fear videos trigger more negative, angry, and disgusted comments that persist for weeks; their discourse concentrates on distrust of food industry, contamination, and institutional skepticism.
Detection methodsPsychology & interventions
A Multi-Branch Feature Fusion Approach for Health Misinformation Detection and PropagationThe paper presents a multi-branch fusion framework for detecting and characterizing health misinformation on social media, grounded in psychological theories (Elaboration Likelihood Model and Theory of Planned Behaviour). The model fuses transformer embeddings with rhetorical, stance, and theory-motivated linguistic features in a unified…