Wendy Wood
University of Southern California, Marshall School of Business
1 work in GUIDE
In GUIDE
Leading researcher in behavioral psychology and habit formation, with expertise in how repeated behaviors become automatic responses. Recent work applies habit theory to social media use and information sharing.
Sources in this wiki
Topics
- habits, behavioral-psychology, social-media
Notes
Frequently collaborates with Ian Anderson on social media habits research. Foundational work on habit formation mechanisms and how habits override conscious goals and social norms.